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Executive Viewpoint 2014 Prediction: Biscom – Virtualization and Fax Technology Will Deliver the Correct Prescription in Challenging Times

By Bill Ho (Profile)
These are challenging times in the health care industry. As more and more companies are feeling the weight of limited budgets, the US government is imposing stricter regulations to force greater compliance—resulting in greater cost in many cases. At the same time, the health care consumer is looking for a higher level of interaction, like access to data via mobile devices, BYOD and instant access via the web. Mix these competing forces together with complex technology systems, as well as implementing transformative technologies such as virtualization, and you have today’s extremely competitive environment where every small technology edit impacts performance, productivity and the bottom line.

In 2014, we will see more and more organizations virtualizing their fax environments to increase their business agility in order to cope with these new pressures. Companies have come to realize the cost savings and productivity benefits derived from deploying a FoIP (Fax over IP) server that integrates with their existing equipment to route faxes over their IP network. As more organizations within the health care industry move toward what the federal government calls “accountable delivery of services,” their ability to leverage virtualization in order to meet healthcare reform will be an important priority.

Faxing within a virtualized environment enables an organization to:

Prescribe, Order, View and Archive Prescriptions Securely

Meds prescribed by physicians and ordered from the pharmacy by fax should be easy to receive, and be seamlessly routed, to a work queue that’s accessed online by pharmacists. Orders also need to be viewed on-screen while the information is entered into a third party pharmacy application. All orders should be easily indexed and archived. Workflow functionality such as “view next unread fax” allows work queues to be set up.

Increase Operational Efficiency through Accuracy in Billing

Faxing is still one of the most cost-efficient and timely ways to communicate with customers. Organizations need the ability to turn around invoices and informational requests to customers and insurance payers quickly, while avoiding the expensive conversion from manual to electronic transactions.

Keep Medical Records in Sync with EMR Systems

Leverage the existing investment in Electronic Medical Records (EMR) systems by allowing the same patient information which is being faxed to physicians, to be simultaneously faxed directly into an EMR system. This is especially important for small providers who cannot scale to build out their own infrastructure, so they look at virtualization as a way to achieve scale.

Data Mining and Reporting Improves Patient Care and Claims Processing

Deploying an enterprise workflow with optical character recognition (OCR) gives providers the ability to route incoming faxes and scanned paper documents intelligently and quickly based on content within the documents through a workflow process, where patient information is indexed and easily searchable. A user needs the ability to search using a variety of criteria (e.g., date, time, location, patient’s name) and instantly view images of the original document and all associated data. It is critical in the data mining process to access any order at any time and at any service point. Plus, having an audit trail for all activity is important

Electronic fax transmissions, which include high-definition medical and dental images sent in real-time across health networks, are the lifeblood of the health care industry. Fax transmissions within a virtualized environment enable organizations to deliver the right products at the right prices to providers of any size. As health care continues to become more complex, and more providers look to virtualization as a way to increase efficiency and stem costs, fax transmission is a way to comply with HIPAA while at the same time maintaining compatibility with existing technology systems.,1#ixzz2peESDeXx